Affico.com (formerly PepperClick.net) is a team of SEM Experts certified by Google. With our years of experience and technical knowledge we use all of the tools available to make sure that we deliver the very best results every time.

Day to day we focus our energy on directing large volumes of traffic to our customer sites developing profitable sales from the Internet

Affico on recession

When comes the decision of cost-cutting it is always the easiest to cut the marketing budget first. But you need to remember that it works only short term. In wider perspective of long term strategy it causes step back that is difficult to catch-up and it usually takes at least few years.

Digital business is the most flexible area that can adapt more easily to the recession. Credit crunch makes the gap between the weakest and the leaders even wider than usual. But it is a chance for those who have the courage to increase the marketing campaigns to overtake their competition.

Companies should rethink their marketing budgets shifting their spendings to most efficient, results oriented forms of advertising (like SEM, Affiliate Marketing) and above all, they should not cut their budgets if they seriously think about their future in a long term perspective.